Oman Air has launched flights to Paris from Muscat.

The national carrier of Oman introduced the route on Friday October 9th, which will operate four times a week.Peter Hill, Oman Air's chief executive officer, said the carrier is really excited about the prospects of the route, which is likely to appeal to both business and leisure passengers.

Our new fleet of Airbus A330s is the last word in luxury, coupled with the latest on board technology, assuring that our customers' high expectations will be met, he commented.Mr Hill went on to say that Paris is one of the airline's prime target markets and that the new direct link will prove very popular.

The flights to Paris are part of Oman Air's route expansion programme, which coincides with the nation's ambition of reinventing itself as an upmarket leisure destination.Usama bin Karim Al Haremi, of the carrier's corporate communications and media department, said earlier this month that this could be achieved thanks to Oman's natural beauty and glorious history.