Virgin Atlantic seeing strong demand for flights from London to Sydney via Hong Kong

Virgin Atlantic passengers have been showing strong demand for flights from London to Sydney via Hong Kong, the airline has revealed.Announcing figures for the 2010-11 financial year, the company said that average load factors on the route reached 80%.Revenue increased by 13%, partly as a result of a significant rise in sales generated in Australia.

Virgin Atlantic highlighted the strong performance of its London to Sydney route as one factor that contributed to its pre-tax operating profit of £18.5m and revenues of £2.7bn in 2010-11.Luke Fisher, the carrier's country manager for Australia, said: 'Virgin Atlantic in Australia has made a positive contribution to Virgin Atlantic's overall 2010-11 results.Profitability on the highly competitive Sydney to London route improved markedly, largely thanks to a fantastic 22% growth in revenues from the local market.'The introduction of new flights has also boosted business, with services from London to Accra in Ghana and from Manchester to Las Vegas launched in the past year.cheap flights, hotels and car hire - let the journey begin!